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Campaign Pitch Decks

National Student Advertising Competition

The work below showcases my work within the National Student Advertising Competition (NSAC), where I represented The University of Texas at Austin in developing a national campaign for the NFL. As a member of both the strategy and pitch teams, I helped define the campaign's target audiences and "Big Idea" before pitching our recommendations. Ultimately, we earned a first-place district finish and competed at nationals as one of the top eight teams in the country.

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Campaign Plans Book

Campaign Pitch Deck

© 2025 by Macy Smith.
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