Resume
Professional Experience
WHITT ROSS
Event Planning Intern
Austin, TX
September 2025 - December 2025
The Walt Disney Company
Global Brand Commercialization Intern
Glendale, CA
January 2026 - June 2026
LyondellBasell
Communications Intern
Houston, TX
May 2024 - August 2024
Zilker Media
Publicity Intern
Austin, TX
January 2024 - May 2024
Miracle Foundation
Marketing Intern
Austin, TX
September 2023 - December 2023
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Supported the planning and execution of luxury events ($250K–$1M), including corporate functions, weddings, private experiences, and large-scale activations including the Formula 1 US Grand Prix at Circuit of the Americas
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Developed event concept decks outlining design elements, vendor plans, and logistics to align with client vision
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Assisted with on-site execution by creating schedules, directing vendors, and supporting smooth event operations
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Contributed to billion-dollar retail programs as a brand liaison for Disney Classics franchises, including Winnie the Pooh, Lilo & Stitch, and Disney Jr. properties
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Created brand decks, pitch materials, and one-pagers to showcase Disney’s intellectual properties, highlight campaign priorities, and reinforce brand positioning to internal teams and global licensees
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Managed and continuously updated a global franchise content calendar across 8+ properties, ensuring alignment among brand, studio, retail, and regional partners
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Analyzed consumer research and financial data to assess campaign and product performance and inform strategy
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Maintained up-to-date knowledge of brand guidelines and organized creative assets to support consistent brand execution
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Authored articles for the company's internal newsletter, exceeding engagement goals by driving 400+ clicks per issue
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Ideated and executed a LinkedIn ‘Fun Fact Friday’ campaign, increasing platform engagement by 10.4%
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Conducted media monitoring and distributed weekly email reports synthesizing company, competitor, and industry news for 500+ employees
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Developed an Excel-based editorial calendar using pivot tables and data validation to organize deliverables, timelines, and ownership, streamlining department-wide operations
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Managed social media platforms by writing copy and delivering weekly metrics reports to analyze performance
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Conducted a competitive analysis of sustainability messaging across major industry players and presented actionable recommendations to refine the company’s external communication strategy
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Pitched clients across business, design, and technology sectors for podcast interviews, securing 25+ media placements
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Drafted press releases, pitch angles, media kits, expert bios, and blog posts to support earned media campaigns
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Supported day-to-day account execution by compiling press clippings, tracking outreach, and scheduling interviews
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Built and maintained targeted media lists while conducting journalist research to align outreach with campaign goals
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Designed 2-3 posts a week for social media channels, including Instagram, LinkedIn, and Facebook
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Analyzed quarterly social media metrics to observe trends and improvements, making recommendations accordingly
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Developed an SEO-centered content strategy by writing search-focused website articles
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Pitched an annual fundraising event to local media, securing coverage in Tribeza and Community Impact
Student Organizations
National Student Advertising Competition (NSAC)
Campaign Strategist
December 2025 - Present
Tower & Bridge Communications
Agency Co-Director
May 2025 - Present
Tower & Bridge Communications
Director of Marketing
July 2024 - May 2025
Tower & Bridge Communications
Social Media Manager
January 2024 - April 2024
Tower & Bridge Communications
Public Relations Manager
September 2023 - December 2023
Texas Student Television
Student Reporter
August 2023 - June 2024
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Selected to represent the University of Texas at Austin in the National Student Advertising Competition, developing a national advertising campaign for the National Football League (NFL)
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Conducted primary and secondary research to define target audiences and uncover insights informing brand positioning and strategic direction
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Synthesized research findings into the campaign’s core strategic platform, collaborating with creative, media, and PR teams for presentation to industry judges
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Lead a 40+ member student-run PR and advertising agency serving paid and nonprofit clients
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Serve as primary client point of contact, managing ongoing communication and performance benchmarks
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Facilitate weekly agency meetings and professional development workshops on campaign strategy, pitching, social media management, and client relations
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Drove agency client acquisition through direct outreach and informational meetings, securing nine new accounts
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Managed the agency’s annual recruitment, resulting in record applicant volume and a 7% acceptance rate
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Directed the agency’s rebrand, creating a new visual identity and social strategy to support the launch of paid services
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Created and managed social media content for Instagram and LinkedIn, including capturing content, writing copy, and scheduling via Excel content calendar
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Executed a multi-platform social media strategy for The Moody Foundation, increasing total Instagram engagements by 94.3% and impressions by 99.5%
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Crafted social media copy, managed an editorial calendar, and facilitated client approvals
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Collaborated with the content manager to deliver a cohesive brand message aligned with the foundation’s core values
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Created and executed a PR strategy aligned with the client’s short-term goals, including building targeted media lists and pitching local journalists
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Wrote press releases for distribution to local media and government officials, tracking outreach responses in Excel
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Anchor and technically support live broadcasts for TSTV, the nation’s only student-run FCC-licensed college TV station
Education
2023 - 2026
University of Texas at Austin
Bachelor of Science in Public Relations
GPA: 3.9
Grade: Senior
Moody College Dean's List, 2023, 2024, 2025
2022 - 2023
Texas A&M University
Bachelor of Science in Communications
GPA: 4.0
College of Art's and Sciences Dean's List, 2023
Professional Skillset
Digital Media
Media Relations
Pitch Deck Building
AP Style Writing
Brand & Franchise Management
Digital Marketing
Consumer Research
Metrics & Analytics
Event Planning
Languages
English (native)
American Sign Language (intermediate)