Resume
Professional Experience
WHITT ROSS
Event Planning Intern
Austin, TX
September 2025 - December 2025
The Walt Disney Company, Disney Consumer Products
Global Brand Commercialization Intern
Glendale, CA
January 2026 - June 2026
LyondellBasell
Communications Intern
Houston, TX
May 2024 - August 2024
Zilker Media
Publicity Intern
Austin, TX
January 2024 - May 2024
Miracle Foundation
Marketing Intern
Austin, TX
September 2023 - December 2023
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Supported the planning and execution of high-end events ($250K–$1M+), including corporate functions, weddings, and large-scale activations such as the Formula 1 US Grand Prix at Circuit of the Americas
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Spearheaded a full website redesign on Wix to promote services, optimizing user experience, refining brand messaging, and implementing SEO best practices to drive qualified inquiries
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Developed event concept decks outlining design elements, vendor plans, and logistics to align with client vision
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Assisted with on-site execution by creating schedules, directing vendors, and supporting smooth event operations
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Created a research-driven proposal identifying AI tools and use cases to enhance planning workflows across the team
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Contributed to billion-dollar retail programs as a brand liaison for Disney Classics franchises, including Winnie the Pooh, Lilo & Stitch, and Disney Jr. properties
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Created brand decks, pitch materials, and one-pagers to showcase Disney’s intellectual properties and align cross-functional teams on campaign priorities
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Analyzed consumer research and financial data to assess campaign and product performance and inform strategy
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Managed and continuously updated a global franchise content calendar across 8+ Disney Jr. properties to track upcoming releases
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Collaborated with studio, regional, marketing, and PR teams to support integrated campaigns tied to retail programs
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Maintained up-to-date knowledge of brand guidelines and organized creative assets to support consistent execution
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Conducted media monitoring and distributed weekly email reports synthesizing company, competitor, and industry news for 500+ employees
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Ideated and executed a LinkedIn ‘Fun Fact Friday’ campaign, contributing to a 10.4% increase in overall engagement over the course of the internship
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​Authored articles for the company's internal newsletter, exceeding engagement goals by driving 500+ clicks per issue
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Developed an Excel-based editorial calendar using pivot tables and data validation to organize deliverables, timelines, and ownership to streamline department-wide operations
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Managed social media platforms by writing copy and delivering weekly metrics reports to analyze performance
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Conducted a competitive analysis of sustainability messaging across major industry players and presented a proposal with actionable recommendations to refine the company’s external communication strategy
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Pitched clients across business, design, and technology sectors for podcast interviews, securing 25+ media placements
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Drafted press releases, pitch angles, media kits, expert bios, and blog posts to support earned media campaigns
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Supported day-to-day account execution by compiling press clippings, tracking outreach, and scheduling interviews
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Built and maintained targeted media lists while conducting journalist research to align outreach with campaign goals
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Wrote mission-driven website blog posts highlighting the Foundation’s impact stories to encourage donations
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Designed 2-3 posts a week on Canva for social media platforms, including Instagram, LinkedIn, and Facebook
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Analyzed quarterly social media metrics to observe trends and improvements, making recommendations accordingly
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Pitched an annual fundraising event to local media, securing coverage in Tribeza and Community Impact
Student Organizations
National Student Advertising Competition (NSAC)
Campaign Strategist & Pitch Team Member
December 2025 - Present
Tower & Bridge Communications
Agency Co-Director
May 2025 - Present
Tower & Bridge Communications
Director of Marketing
July 2024 - May 2025
Tower & Bridge Communications
Social Media Manager
January 2024 - April 2024
Tower & Bridge Communications
Public Relations Manager
September 2023 - December 2023
Texas Student Television
Student Reporter
August 2023 - June 2024
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Selected to represent the University of Texas at Austin in the National Student Advertising Competition, developing a national campaign for the National Football League (NFL)
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Conducted primary and secondary research to define target audiences and uncover insights informing brand positioning and strategic direction
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Synthesized research findings into the campaign’s core strategic platform, collaborating with creative, media, and PR teams
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Represented the agency on a four-member pitch team, presenting campaign strategy and defending strategic rationale to industry and NFL judges
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Lead a 35-member, student-run PR and advertising agency serving paid and nonprofit clients
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Serve as primary client point of contact, managing ongoing communication and performance benchmarks
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Facilitate weekly agency meetings and professional development workshops on campaign strategy, media relations, social media management, and client relations
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Drove agency client acquisition through direct outreach and informational meetings, securing nine new accounts
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Managed the agency’s annual recruitment, resulting in record applicant volume and a 7% acceptance rate
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Directed the agency’s rebrand, creating a new visual identity and social strategy to support the launch of paid services
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Created and managed social media content for Instagram and LinkedIn, including capturing content, writing copy, and scheduling via Excel content calendar
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Executed a multi-platform social media strategy for The Moody Foundation, increasing total ​​Instagram engagements by 94.3% and impressions by 99.5%
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Crafted social media copy, managed an editorial calendar, and facilitated client approvals
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Collaborated with the content manager to deliver a cohesive brand message aligned with the foundation’s core values
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Pitched local and regional outlets and influencers while conducting timely follow-ups to secure media coverage
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Built targeted media lists and developed relationships with Texas media to support long-term engagement
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Anchor and technically support live broadcasts for TSTV, the nation’s only student-run FCC-licensed college TV station
Education
2023 - 2026
University of Texas at Austin
Bachelor of Science in Public Relations
GPA: 3.98
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Grade: Senior
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Moody College Dean's List, 2023, 2024, 2025
2022 - 2023
Texas A&M University
Bachelor of Science in Communications
GPA: 4.0​
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College of Art's and Sciences Dean's List, 2023
Professional Skillset
Pitch Deck Building
Media Relations
Content Creation
AP Style Writing
Brand & Franchise Management
Digital Marketing
Consumer Research
Metrics & Analytics
Event Planning
Languages
English (native)
American Sign Language (intermediate)