Macy Smith

PUBLIC RELATIONS

UNIVERSITY OF TEXAS AT AUSTIN

Welcome!

Brand-builder with a passion for storytelling across digital media, strategic communications, and media relations

Hi there! I'm Macy Smith, a senior studying public relations at UT Austin. I'm committed to building successful communications campaigns that leverage data-driven insights, brand strategy, and thoughtful storytelling to engage key stakeholders. My experience spans internships in the nonprofit sector, agency environments, and global Fortune 500 companies, including a recent internship at The Walt Disney Company. I currently serve as co-director of Tower & Bridge Communications, UT Austin's only full-service PR and advertising agency. Through this work, I'm dedicated to cultivating authentic, lasting relationships that bridge brands and their audiences while delivering measurable results.

Elizabeth Moody, Senior Vice President of Grants and Chief Communications Officer at The Moody Foundation

"Macy is a bright and driven public relations professional with a passion for storytelling, strategy, and mission-driven work. As Social Media Manager for the Tower and Bridge Communications team, she led a six-week campaign for the Moody Foundation. Her attention to detail and commitment to quality were evident throughout the campaign as was her creativity—she produced fresh, compelling content while ensuring alignment with our core values and voice. Under her leadership, we saw a 94% increase in engagements and a 99.5% increase in impressions. Macy’s ability to lead, listen, and build thoughtful campaigns makes her an exceptional asset to any team."