Resume
Professional Experience
Global Brand Commercialization Intern
The Walt Disney Company
January - June 2025
Glendale, CA
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Supported billion-dollar retail programs as a brand liaison for Disney Classics franchises, including Winnie the Pooh, the live action Lilo & Stitch, and Disney Jr. properties
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Created brand decks, pitch materials, and one-pagers to showcase Disney’s intellectual properties, highlight campaign priorities, and reinforce brand positioning to internal teams and global licensees
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Developed and presented a franchise strategy proposal for Tinker Bell in honor of Peter Pan’s 75th anniversary, outlining a 3-year consumer products roadmap
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Researched and synthesized consumer insights and financial data to inform campaigns and evaluate performance
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Collaborated with studio, regional, and licensing partners to execute brand campaigns driving consumer product sales
Communications Intern
LyondellBasell
May - August 2024
Houston, TX
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Authored articles for the company's internal newsletter, announcing technological advancements and exceeding engagement goals by driving over 500 clicks per edition
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Assisted the Content Manager in developing on-brand social media copy, scheduling posts, developing scripts and storyboarding for promotional videos
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Ideated and executed a successful LinkedIn ‘Fun Fact Friday’ campaign, resulting in a 10.4% increase in engagement
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Developed and distributed weekly news clips, curating and summarizing relevant industry news for over 500 employees, including executives and the CEO, to enhance industry awareness across the company
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Led an in-depth competitive analysis to develop actionable recommendations aimed at improving stakeholder perceptions of LYB's sustainability efforts via LinkedIn content
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Created an editorial calendar to improve visibility of upcoming media deliverables, utilizing conditional formatting, pivot tables, and data validation for easy filtering by category, status, assigned employee, and date
Publicity Intern
Zilker Media
January 2024 - May 2024
Austin, TX
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Pitched clients from diverse industries, including business, design, and technology, for podcast interviews, successfully securing and scheduling over 25 media requests while fostering strong relationships with journalists
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Wrote blog posts and articles on behalf of the agency on rising trends in the industry to establish Zilker as a thought leader in the agency space
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Produced collateral materials such as expert bios, press releases, and pitch angles
Marketing Intern
Miracle Foundation
September - December 2024
Austin, TX
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Designed 2-3 graphics weekly for Instagram, LinkedIn, and Facebook, while analyzing quarterly and weekly social media metrics to track trends, improve engagement, and make informed recommendations
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Developed a search engine optimization (SEO) strategy by writing search-focused articles for the nonprofit’s website
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Organized a promotional event with Amy's Ice Cream by creating publicity content, generating over $2K in profits
Student Organizations
Agency Co-Director
Tower & Bridge Communications
UT Austin's full-service student-run PR firm, serving local businesses and nonprofits since 2009
May 2025 - Present
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Lead an agency of 40+ students consisting of 5 account teams, managing client relationships, campaign strategy, and execution for paying clients
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Organize weekly meetings, including hosting member development workshops to review campaign strategy development, pitching etiquette, social media strategy, navigating client relationships, and more
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Facilitated regular check-ins with clients and account teams to ensure campaigns are on-track and meeting performance goals
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Lead agency recruitment season, hosting interviews and evaluating candidates to ensure we select skilled students capable of working with real, paying clients
Director of Marketing
Tower & Bridge Communications
June 2024 - May 2025
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Directed a comprehensive rebranding initiative, including creating a new agency name, visual identity, and cohesive brand strategy to increase brand recognition
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Led account teams through marketing workshops to address and refine clients' needs
Social Media Manager
Tower & Bridge Communications
Client: The Moody Foundation
January - May 2024
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Formulated a social media strategy for The Moody Foundation across multiple platforms to increase brand awareness and audience engagement, resulting in a 94% increase in engagements and 99.5% increase in impressions
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Ideated content and assisted in the design and execution
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Managed a detailed content calendar, sent weekly to the client for approval/edits
Public Relations Manager
Tower & Bridge Communications
Client: The University of Texas' Eco-CAR Electronic Vehicle Challenge Team
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Created and implemented a PR strategy aligned with clients' short-term goals by overseeing media relations, influencer relations, and event components, including writing press releases
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Developed an internal newsletter to keep members informed on the vehicle's progress and key updates
Student Reporter
Texas Student Television
The only student-run, FCC-licensed, digitally broadcasting college television station in the country.
September 2023 - Present
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Develop timely, relevant STEM-focused pitch ideas
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Create graphics using Adobe Premiere Pro, including lower-thirds and pop-ups
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Support pre-production and morning broadcasts with technical assistance and on-camera news anchoring
Marketing Assistant
Ignite Texas
A 4-day retreat that connects incoming UT freshmen to Christian community at The University of Texas
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Managed all marketing efforts for an organization with over 200 members
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Led a successful social media campaign to enhance visibility and promote fundraising efforts, posting content 2-3x per week
January - August 2024
Education
2023 - 2026
University of Texas at Austin
Bachelor of Science in Public Relations
GPA: 4.0
Grade: Senior
Moody College Dean's List, 2023, 2024
2022 - 2023
Texas A&M University
Bachelor of Science in Communications
GPA: 4.0
College of Art's and Sciences Dean's List, 2023
Professional Skillset
Digital Media
Media Relations
Pitch Deck Building
News Writing
Brand & Franchise Management
Digital Marketing
Consumer Research
Metrics & Analytics
Event Planning
Languages
English (native)
American Sign Language (intermediate)